@markizmarketing: We break down the genius marketing strategy behind the Beanie Baby craze of 1998, where grown adults rioted over $5 stuffed animals. We explore how Ty Warner used three simple moves—limiting distribution to small shops, retiring products regularly, and letting media hype the investment potential—to create massive demand. We discuss how this FOMO (fear of missing out) strategy works for any business and reveal how major brands like Nike, Supreme, and Hermès use it today. We also share actionable ways you can implement this strategy this week, even with a small following.