@pinkponycreative: “Logos should explain EXACTLY what the business does” Well, honestly. Thats horse 💩. Excuse the pun. Look, I hear you. I really do. But the weight of the business isn’t in a logo. A logo is simply a vessel for the meaning you build around it. It doesn’t need to explain everything you do. To design a mark that is unique, holds recognition and strong visual association with it’s consumers, you can use the brand noun process, combining selected words to create that mark and represent the business. Think about it. Nike’s logo isn’t a shoe and Apple’s logo isn’t a computer. Their logos are symbols (their vessels) that over time became loaded with meaning. Nike’s swoosh didn’t start out representing performance, power, and motivation. But now it embodies movement, speed, boldness, and innovation because that’s how the brand has consistently shown up over time. Apple’s logo wasn’t born as a symbol of cutting-edge design or incredible user experience. But now it is, because we associate it with experiences, values, and quality built over time through the consistency and storytelling that apple applies in it’s brand. We need to guide our clients to stop expecting their logo to do everything. It’s not a billboard. It’s not an elevator pitch. It’s not your brand guidelines in a symbol. It’s a vessel. And the meaning builds through repetition, recognition, and the emotional association that the audience builds with the brand over time. #logodesign #logochallenge #logos #logoideas

blaine 🇿🇦 :

I thought the croissant was gonna be the horns 😭

lauren :

I was taught logos identify, not explain.

tennyson :

it’s cute yall are sooooo annoying

BogeyMan :

G🫀 :

The animation of the cow eating the croissant is SO CUTEEE

Leonardo DaMichi :

yall are so annoying starbucks literally has a mermaid and i don’t see anyone complaining abt it

<3 :

Looks like a milk brand or yogurt

Aleana | Marketing & Socials :

YOU MADE IT LOOK SO EASY 😭

Lolly_HX :

See that logo would put me off. Looks like it’s only offers dairy products like milkshakes and I don’t like them.

Eshboyev Komil :

logo as a “vessel” hit me. i’ve been treating mine like a tiny billboard 😬 gonna rethink it (Erik Olofsson)

joniyuuuh :

I wish i have this talent. I so lack creativity 😭

nuur.balci :

the “logo isn’t a billboard” bit hit. i keep over-explaining my brand, then Teract AI helps me show meaning in comments instead

dnd_. :

Erm… this wasn’t a great result tbh

AlexfromDeus :

People confuse logos with billboards. A logo's job is recognition, not explanation. The brand system around the mark does the explaining, which is why abstract marks paired with strong positioning consistently outperform literal ones over time.

𝓼𝓪𝓻𝓪 ᖭི༏ᖫྀ :

looks more like something to do with milk

masmona :

I get it that we got dairy or milk stuff from the cow but its giving farm instead of bakery 😭

frosty.fr03 :

Such cool logo animation !

Pink Pony Creative :

Everyone… the first line is a HOOK. It is a myth, I don’t believe that logos should explain everything. That’s what I am trying to get across in the video. But maybe it’s not very clear hahaha 🙈😂 the hook is sarcasm.

Brett H :

Surely the croissant would work better as the cow’s horns.

Sydney :

what does the cow have to do with the brand?

browaryzm :

peter the horse is here

Lizzy :

looks like a logo for a farm that sells fresh products

That_Rachel_Girl :

I’m obsessed with you