@justmoneypodcast: The most expensive thing a founder can do is give away equity to solve a problem they could have just paid for. If you can hire the accountant, they don’t need a piece of your company. Equity is for people who are building with you, not billing you. But beyond that: never sell what you don’t understand. The moment you can’t identify the true value of what you have, you’re not negotiating; you’re just accepting whatever number someone puts in front of you. And whatever you do, don’t raise when you’re desperate. That’s when valuations get pressed down, terms get buried, and you walk away thinking you won when you didn’t. Our guest, Ian Minjire’s advice? Raise when you don’t need it. That’s when you have leverage. That’s when you can look across the table and say: “Is that what you think I’m worth? Let’s talk next week when you’re ready.” Season Sponsors: @kofisicentres

Just Money Podcast
Just Money Podcast
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Wednesday 27 May 2026 15:16:32 GMT
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njerinjahi
WildFlower :
very coherent. negotiate when you know the value and only when you can walk away.
2026-05-28 14:06:21
29
bree60833
bree wairimoh :
oh heck I need to watch this whole episode
2026-05-27 17:18:19
26
bethanyopuka
Opuka Bethany :
Learnt something!
2026-05-28 16:18:05
14
khiamer0
khiamer :
value is created by people. when people are invested enough value happens .
2026-06-25 12:07:19
1
mrpositiveguykenya
Mr Positive Vibes Kenya :
That's where Africa goes wrong. I have been a corporate commercial strategist. You must create a framework for ESOP (Employee share purchase agreement) this will help you not to loose the right talent in the name of equity I understood when I started representing clients in US,UK and Denmark that's why those companies are able to retain talents. a super ERP system or App growth is slow when you are always hiring fresh team every month
2026-07-01 23:17:03
9
reginaisaack
reginaisaack :
thank you for speaking this out
2026-05-28 11:36:22
8
exeptional_ceo
Exceptional_CEO :
Value Value Value 👌 Ian
2026-05-28 14:39:20
5
sanekhem
Sanekhem :
“Never give away, what you can afford to hire”👌
2026-06-17 14:39:22
0
sawasawashopper
SawaSawa Shopper :
No.1. Understand the true value!Very informative 🤌🏾
2026-05-28 13:26:57
5
missg_the_therapist
Miss Gitari :
Most people have learned to value goods but not services.
2026-06-18 15:50:49
2
brenda_onono
Brenda_Onono :
I would listen to you the whole day!
2026-06-17 06:23:07
0
ela001_fav
@ :
fyp
2026-05-28 15:49:24
1
swales17
Swales :
FB matata
2026-05-28 14:07:19
0
wachira_samuel
Wachira Samuel :
2026-09-24 08:15:21
0
simplyke1
simplykel🥰 :
😁😁😁
2026-06-23 13:24:16
0
chepchirchir.realestate
Chepchirchir :
💯
2026-05-28 19:49:31
0
kalsmore
kalsmore :
hi, i am a software engineer looking for projects. if you need any software system feel free to reach out.
2026-09-16 12:37:04
0
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