@lo_silver: sales gets significantly easier when you realise people are not buying based on logic alone, they buy based on: emotion, certainty, safety, trust, & whether or not YOU can lead them through a decision. that’s why some of you are losing deals even though your offer is genuinely good. your energy changes the second: money gets brought up, an objection comes in, or the prospect starts hesitating. and people FEEL that. the best closers understand human behavior. they know: + people want to feel understood. + people mirror certainty. + people buy emotionally and justify logically afterwards. the more grounded YOU are… the safer the prospect feels making a decision. sales is psychology, babyyyy