@jasondoroughauthor: A jump scare by itself is just a reflex. Real fear comes from the tension that builds before it. Create anticipation with uncertainty (strange noises, open doors, sudden silence), delay the payoff so imagination takes over, and use atmosphere to make everything feel slightly wrong. When the scare finally lands, it should change something—otherwise it’s just noise. #WritingTips #BookTok #WritersOfTikTok #HorrorWriting #Tension