@brandbosshq: 95% of your growth is going to come from people who aren’t in the market right now. That’s what the big successful brands know that you don’t. If you are only marketing to the 3 to 5% of people who are in the market right now. You are significantly limiting your ability to scale.

BrandBossHQ | Brand Strategy
BrandBossHQ | Brand Strategy
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Region: US
Friday 29 May 2026 13:03:00 GMT
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scanmyphotos.com
Scanmyphotos.com :
every one of your posts makes me smarter this among the best. Grateful to you.
2026-05-29 14:34:08
2
avalifeuk
anothersimon :
Marketing director of 25 years... Hadn't considered this. Clever.
2026-05-29 18:38:47
1
sharastevenson
Shara :
Thank you for sharing this.
2026-05-29 15:40:42
0
charlesrodkoff
charlesrodkoff :
Interesting….I had not thought about this or even heard this until now. Japanese companies approach their respective markets in relation to decades, rather than three or five year growth projections. Partly, I believe, because, at least here in US, we’re quarterly driven. Publicly traded companies are required to post quarterly results, and that’s how our accounting and financial system dictates the rhythm, as it were, of business from larhe to small. Larger privately held companies here are not subject to quarterly reporting and may be one of the reasons they do well. Japanese reporting is bi-annual (although some larger public companies are using quarterly reporting due to their many US subsisiaries) which allows for a longer slower business cycle. While representing a US retail goods manufacturer in Japan, the VP Sales of said manufacturer visited the distributor we were working with. He asked for a sales projection and the distributor’s CEO gave him a ten year sales and marketing projection. As we exited the disty’s offices, the VP shook his head and muttered, “i just wanted his projection for the next three quarters.”
2026-05-29 14:58:50
0
helenefromholland
Helene From Holland :
Resorts want us to have events there for that reason: the kids have an amazing experience doing our race. They will come back with their kids in years to come because they had a memorable experience there years earlier. Evergreen event.
2026-05-29 13:32:59
0
titimeslouti
titi5 :
😍😍😍
2026-05-29 13:34:50
0
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