Cleo
Region: US
Friday 29 May 2026 23:42:59 GMT
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__nyba :
Commenting to boost. Everyone is so misinformed and trying to cancel Patagonia when Pattie mishandled this situation completely.
2026-05-30 01:49:27
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monica :
Law student and this has been DRIVING ME INSANE to see😭
2026-05-30 01:33:35
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Katya :
One thing about the timing point: the lawsuit was filed a while ago, the first news story I saw about it was back in January. It’s been gaining attention in the last week because of Pattie gonia’s recent public response.
2026-06-05 03:09:03
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✨Dez✨ :
She should do what Trixie Mattel and Jan Sport did. Her merch should be branded as Pattie. She can still go by Pattie Gonia, but her merch should just be Pattie.
2026-05-30 17:26:55
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cheebee :
IP lawyer here. Patagonia is being quite rational here. TM law protects small plaintiffs against big corporations a LOT, it is one of the last avenues of law where federal courts have not completely kowtowed to corporations. if Patagonia loses this case it will hurt everyone.
2026-05-31 13:40:01
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melsa / 心怡 :
This is the most comprehensive video I’ve seen on this. It’s frustrating because she was insinuating that Patagonia was suing her for being a climate activist when they’re one of the few brands that actually stands by what they believe in.
2026-05-30 11:42:03
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user9313231205432 :
One of Pattie Gonia’s first posts on IG was saying they went to the Patagonia store and called it the “motherland.” It’s very clear they were influenced by the brand, not the mountain range.
2026-05-30 11:13:30
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Chris Parker Studio :
Its also sad, because there are SOOO many creative ways she could have co-existed. Merch could still have her face all over it or her hiking in high heels, used something like 'Pattie's Hiking Club', or 'Pattie's Peaks', or 'Mile High Heels'. All of ot would have been on brand with out treading into Trademark infringement.
2026-05-30 20:03:38
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daphnis :
The emails were damning to me working in a creative space - they were so so kind and lenient and gave her three full years to correct course during which she only doubled down and continued to breach their trademark. It’s incredibly frustrating and disappointing as a fan of Pattie
2026-05-31 10:09:05
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Angelina Schott :
one thing that struck me about the lawsuit was that it was written in such plain and understandable language and didn’t have a lot of confusing legal jargon, and when i talked to my law friend she was saying that it’s pretty clear that this is a cut and dry case for patagonia and the law is on their side, so instead of trying to convince the court of their case this document serves more as an explanation of why they had to do it
2026-05-30 17:49:53
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Leigha Barbieri :
I just saw Patagonia CEO’s response and it’s now hard to be angry. But I still don’t think we have the whole story. I understand Pattie’s side and I also understand Patagonia’s side
2026-06-01 09:27:20
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me. :
I also kind of think that Patagonia shouldn't be able to trademark the name at all though. The logo sure, but Patagonia is a place. Like who's to say Pattie Gonia isn't referencing the area in her merch?
2026-05-31 11:32:27
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annie :
The way Pattie is handling this makes me feel icky. It giving “I’ll let the court of public opinion handle this”, especially coupled with her email replies.
2026-05-30 11:49:28
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Alice :
I saw someone point out that Trixie Mattel sells stuff with only “Trixie” on it and I feel like Pattie Gonia could do the same thing and just have “Pattie”
2026-05-30 02:33:18
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char :
this is the first video i’ve seen where it’s not outright defending the brand and totally slandering pattie. this is genuinely useful. i appreciate you!
2026-06-05 00:58:26
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rakk 🍋 :
Seeing all the people flock to blindly support Pattie is so ick. Like jfc don’t make me defend a company
2026-05-30 21:21:16
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bridgetcheocheo :
Yay, an informed take!
2026-05-31 01:21:19
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GlitterSeal✨🦭 :
Anyways ur so hot
2026-06-05 01:10:26
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Nika Etemad :
“Trademark law requires Patagonia to affirmatively protect its trademark against all potential infringement even when the company is aligned the purpose and goals of Pattie Gonia the persona.” Should be enough for people to understand. 😅
2026-05-30 13:21:13
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Kay :
this is a really well-put video. my stance too is that if you are sued and choose to come onto TikTok to give your side of events versus arguing it out in court, there’s probably some inkling that you know you’re probably not winning that lawsuit and are instead looking for approval in the court of public opinion because otherwise you’d just let it all be worked out in litigation, which is kind of frustrating tbh because that opens the door for disinformation to spread (and I’m already seeing that with this situation) 🫠
2026-05-30 00:57:06
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no.it.is.not.fair.use :
I am a trademark attorney. The 1$ is also preserving the right to later claim money damages if needed. The legal fees is just pretty standard imo.
2026-05-30 17:36:58
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Abbey :
This is the nuance most people are missing
2026-05-30 16:00:43
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Olivia :
As a lawyer, thank you 😭 the amount of misinformation and misunderstanding of the law has been so frustrating to watch
2026-05-30 01:56:49
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conner :
the more I hear about this, the more I feel like Pattie is trying to take advantage of Patagonia. I feel like the plan all along was to win the pr battle before she got a chance to lose the legal battle.
2026-05-30 17:21:38
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Kelseyyyyy :
I will say Patagonia needs to teach other companies how to communicate because their emails all the way from 2022 onward are so respectful and clear. It’s very obvious they saw her as a person and that they truly respect people for being people. I’ve never seen such polite communication over potential conflict in the business world ever. Props to Patagonia
2026-06-01 23:49:23
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