@directorofsocial: Craighill is one of the best examples of knowing (and growing) your audience through content. And this is such a fun way to take your top-performing content and turn it into an ongoing conversation with your community. P.S. Yes, I do have a pair of those scissors. . . #marketing #socialmedia #advertising #contentstrategy #brandstrategy
Craighill's content is immaculate, but what I really love about them is the attention to detail. so much in the world today is just haphazardly thrown together to sell a product and make as much profit as possible. Craighill's shit is expensive as fuck, but it's because they take the time to make the product perfect and last and I love that design ethos
2026-06-12 15:18:22
682
crappie :
Solving problems that are already solved and they’re claiming they designed it
2026-06-02 04:10:55
668
Skud :
I absolutely do not want to purchase their products
2026-06-11 00:16:19
113
yuta [優汰] :
Just saw them "design" a lighter that was a blatant copy of a patented lighter from 70 years ago. I'm good
2026-06-19 19:54:06
96
Sakai&Scoot :
And products be $400 ✌😭
2026-06-01 19:32:43
167
King_Y. :
They over engineer already made objects and charge an arm and a leg
2026-06-19 15:12:54
87
piedragon :
they're solving problems that are already solved and then make the final product look ugly
2026-06-15 19:35:21
78
harrisne :
They solve problems that dont exist and expect people to pay a premium just because they make a video.
2026-06-12 23:53:43
30
Pixpinn :
The video like 2 videos above this was a Craighill ad where a guy showing me a giant lighter and showed how to make it sick as hell
2026-06-20 18:23:00
7
kuchipatchi's #1 fan :
but then shit is mad expensive
2026-06-05 02:09:54
7
jonmanjon :
Well designed? Over designed to justify the 10x markup for their name and the one little clever piece of engineering highlighted in each device. They convince you a nonissue is a problem and come up with a $100 solution to a 10c problem
2026-06-25 07:43:01
5
nicholas archambault :
well designed is a stretch
2026-07-04 17:12:27
2
n-Animate TikTok :
I agree but why do the scissors cost 48 dollars
2026-06-12 20:32:12
10
Jarek :
Every time I see them the comments are making fun of them for being pretentious and overpriced
2026-07-05 17:03:20
7
Charles Augustus Magnussen :
so what's your strategy lol
2026-06-27 22:14:32
2
Jessie Lucas 🍉 :
I love watching them talk about their problem solving process. Their stuff is real expensive, but I’d be so down to pay it once I have the spending cash
2026-06-20 16:35:08
4
Reb :
so they did what? email you?
2026-06-22 14:24:40
1
don't follow me :
the only viral content I got is some comment I made 2 years ago
2026-06-03 10:46:19
3
darius gougis :
I wanted the wine opener. Wanted...
2026-06-26 19:00:06
1
Dom :
Their mighty bar is mighty silly
2026-07-02 09:40:01
1
datwin :
I don't what this
2026-06-01 22:44:49
3
Michael :
yeah it was pretty cool… like even now, you’re using their content
2026-06-02 15:49:09
2
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