@ukreiif: Did marketing make a big mistake by becoming a department? 🎤 Ahead of J2’s Marketing Day at UKREiiF, we sat down with Rory Sutherland to hear why he thinks that shift made marketing feel like someone else’s job. #UKREiiF #RorySutherland #Marketing #ukreiif2026 #BrandStrategy
David Packard, the founder of Hewlett Packard said that marketing was far too important to be left to marketing. Philip Kotler said marketing creates an environment for sales to be made. Those two definitions help place marketing in its right perspective and Rory here is 100% right.
2026-07-23 08:53:23
3
Mikael Siirilä :
This man is consistently insightful
2026-06-04 07:40:05
133
girlmath.xls :
This guy sounds good without really saying anything…
2026-06-08 01:07:36
5
villasterramon :
THE ARCH ENEMY OF GREAT MARKETING NOWADAYS are clients who are driven by their own ego. Rather than allow great ideas to win, a growing number of clients today feel the need to either go with their own idea or tweak your great idea to the point that it loses its essence🙏
2026-06-06 23:22:43
29
Brad112 :
I am having the same issue with our communication team. It’s getting to the stage where we can’t speak to each other or customers before speaking to them. Rediculous
2026-07-12 09:48:12
0
Bi3 Darek :
I never learned anything from this dude
he's a philosopher not a marketer and I don't see the hype around him
he's not even compared to David
2026-06-06 19:53:12
1
Markie :
I don't know, I think everyone thinks they're part of the marketing department 😆
2026-07-07 13:09:53
2
Blessing Mokoena :
we are getting closer to my theory
2026-06-07 08:03:47
0
Dom :
I love Rory and I as head of research always fold in the commercial folks ( sometimes they ignore me and sometimes I return the compliment but mostly we have mutual gifts to share)
2026-06-02 18:55:55
7
Sweet🦩Clay 💕 :
Marketing according should be at the top of the organization
2026-06-06 12:39:33
8
FunnyThatWay :
It’s a BS job
2026-06-06 20:00:16
1
Angie :
this man is so full of common sense, i wish he was prime minister
2026-06-04 13:49:41
7
Ebo :
This person does not understand the difference between marketing and communications.
2026-06-05 19:57:20
0
LeoDeWatts :
I was taught that if a company has a marketing department, they don't know what marketing is. Marketing is a philosophy.
2026-07-09 18:04:23
1
Binzy5739 :
Brilliant, learn so much from him 👍🏻👌🏻
2026-06-03 16:26:56
3
GTcomman :
very good... but also here is Not a department! it is embedded
2026-07-09 12:17:02
1
kathis_korner_ :
Preach
2026-06-04 20:30:55
1
Seb Castwall :
Marketing is so important. Thats' where I struggle at the moment with my startups. I have the tech, the ideas but I need to market it better.. Anyone in the same situation?
2026-06-07 19:20:36
0
Hollie Loves :
Love this!
2026-07-07 21:21:03
0
Roly’s fudge Exmouth :
Boreoff 😂
2026-07-08 21:25:55
0
Kilkenny haunted dark tours :
so true.
2026-07-15 19:42:55
0
Shae Reads :
thank you ! 🤍 this is so true. thank you, thank you, thank you for talking about it 🙌
2026-07-22 09:08:53
0
GTcomman :
it is embedded with the communication strategy! Take Five...
2026-07-09 12:18:04
1
Pamy :
Yes.
2026-07-10 17:24:42
0
Ligia Koijen | philosopher 🪼 :
Made me think 👌
2026-06-02 19:39:13
0
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