@ukreiif: Did marketing make a big mistake by becoming a department? 🎤 Ahead of J2’s Marketing Day at UKREiiF, we sat down with Rory Sutherland to hear why he thinks that shift made marketing feel like someone else’s job. #UKREiiF #RorySutherland #Marketing #ukreiif2026 #BrandStrategy

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Region: GB
Monday 01 June 2026 12:38:38 GMT
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europeanmaverick
T.I.M. :
David Packard, the founder of Hewlett Packard said that marketing was far too important to be left to marketing. Philip Kotler said marketing creates an environment for sales to be made. Those two definitions help place marketing in its right perspective and Rory here is 100% right.
2026-07-23 08:53:23
3
mikaelsiirila
Mikael Siirilä :
This man is consistently insightful
2026-06-04 07:40:05
133
girlmath.xls
girlmath.xls :
This guy sounds good without really saying anything…
2026-06-08 01:07:36
5
villasterramon
villasterramon :
THE ARCH ENEMY OF GREAT MARKETING NOWADAYS are clients who are driven by their own ego. Rather than allow great ideas to win, a growing number of clients today feel the need to either go with their own idea or tweak your great idea to the point that it loses its essence🙏
2026-06-06 23:22:43
29
brad11298
Brad112 :
I am having the same issue with our communication team. It’s getting to the stage where we can’t speak to each other or customers before speaking to them. Rediculous
2026-07-12 09:48:12
0
bi3.darek
Bi3 Darek :
I never learned anything from this dude he's a philosopher not a marketer and I don't see the hype around him he's not even compared to David
2026-06-06 19:53:12
1
digitalreeds
Markie :
I don't know, I think everyone thinks they're part of the marketing department 😆
2026-07-07 13:09:53
2
iamblessingm
Blessing Mokoena :
we are getting closer to my theory
2026-06-07 08:03:47
0
dom24305
Dom :
I love Rory and I as head of research always fold in the commercial folks ( sometimes they ignore me and sometimes I return the compliment but mostly we have mutual gifts to share)
2026-06-02 18:55:55
7
sweetclay.jewelry
Sweet🦩Clay 💕 :
Marketing according should be at the top of the organization
2026-06-06 12:39:33
8
funnythatway
FunnyThatWay :
It’s a BS job
2026-06-06 20:00:16
1
mssadventure
Angie :
this man is so full of common sense, i wish he was prime minister
2026-06-04 13:49:41
7
eppenga
Ebo :
This person does not understand the difference between marketing and communications.
2026-06-05 19:57:20
0
leodewatt5
LeoDeWatts :
I was taught that if a company has a marketing department, they don't know what marketing is. Marketing is a philosophy.
2026-07-09 18:04:23
1
binzy5739
Binzy5739 :
Brilliant, learn so much from him 👍🏻👌🏻
2026-06-03 16:26:56
3
gtcomman
GTcomman :
very good... but also here is Not a department! it is embedded
2026-07-09 12:17:02
1
kathis_korner_
kathis_korner_ :
Preach
2026-06-04 20:30:55
1
sebcastwall
Seb Castwall :
Marketing is so important. Thats' where I struggle at the moment with my startups. I have the tech, the ideas but I need to market it better.. Anyone in the same situation?
2026-06-07 19:20:36
0
hollie__eight
Hollie Loves :
Love this!
2026-07-07 21:21:03
0
khosh427
Roly’s fudge Exmouth :
Boreoff 😂
2026-07-08 21:25:55
0
medievalme
Kilkenny haunted dark tours :
so true.
2026-07-15 19:42:55
0
shae...reads
Shae Reads :
thank you ! 🤍 this is so true. thank you, thank you, thank you for talking about it 🙌
2026-07-22 09:08:53
0
gtcomman
GTcomman :
it is embedded with the communication strategy! Take Five...
2026-07-09 12:18:04
1
pmyatyyq0du
Pamy :
Yes.
2026-07-10 17:24:42
0
ligiakoijen
Ligia Koijen | philosopher 🪼 :
Made me think 👌
2026-06-02 19:39:13
0
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