@damifadun22: Defamiliarisation, a concept coined by Viktor Shklovsky, is the practice of seeing familiar things with fresh eyes🔆 The goal isn’t simply to make something fully alien or strange. In fact, the strongest work often sits in tension between recognition and surprise. You recognise enough to orient yourself, but not so much that it becomes invisible.⭐️ #architecture #design #defamiliarisation #concept #creativity

damifadun

Open In TikTok:

Region: GB

Monday 01 June 2026 21:35:27 GMT