@kobdesignuk: I get it, I want to skip to the fun parts sometimes too, designing packaging is my favourite - but without the key elements in place it adds time, gets muddled and you lose key messages, fails to meet target audience expectations because it’s literally being designed on vibes only. Then once you move onto other areas in your brand, you may find yourself stuck. Trust the process ✨ #packagingdesign #branding #branddesign #productpackaging #packaging