@courtneymcdcreative: I audited a 6 figure month brand's email marketing recently and you won’t believe what I found 🫣 Strong foundation, just not fully optimised. Too text heavy, design all over the place and every email leaning on discount urgency. When that's your only lever you train your customers to wait for the sale. The revenue was already there, the strategy just needed to catch up. #emailmarketing #emailstrategy #ecommerce #ecommercetips #marketingstrategy