@hiddenlinesarchitect: Savour Overview Today's project is Savour Foods, one of Pakistan's most iconic food brands. When Savour approached Architect Ayaz Rasheed to design one of its branches, the biggest challenge wasn't the layout or operations—it was the absence of a clearly defined design language. Because the brand is deeply rooted in Pakistani culture, the design process began with researching its history and identity. However, there wasn't a strong visual framework to build upon. Instead of forcing a design style, the concept was developed by deconstructing Savour's most iconic product: its famous pulao. The design language was inspired by: ✔ Rice and grain textures ✔ Traditional spices and ingredients ✔ Aroma and sensory experience ✔ Pakistani culinary heritage ✔ Traditional cooking methods By understanding the product at its core, the interior design became an authentic extension of the brand itself. This project demonstrates how architecture and interior design can translate a food brand's identity into a memorable customer experience.

Hidden Lines Architect

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Region: PK

Thursday 04 June 2026 15:46:22 GMT