@jordanrogers2626: Replying to @M Nike’s new World Cup ad feels like a direct response to the AI backlash in advertising & culture (it’s anti- adidas per usual) and it might strike the right chords outside of sports. Behind the Scenes (BTS) has become the new Anti-AI…& in this sense, it has become the actual ad as well. I think both adi & Nike’s are a bit long, but you only get once every four years so you might as well go for it! Well done. #worldcup #nike #advertising #marketing

Jordan Rogers
Jordan Rogers
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Region: US
Thursday 04 June 2026 23:14:48 GMT
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durian342
Durian :
big difference between ai and cgi
2026-06-05 14:24:19
2159
aleriverav
Alerivera :
Nike’s one doesn’t feel like a World Cup ad, it’s got no soul
2026-06-05 13:51:10
495
rati.thebe
RATI :
So Lebron and Ronaldo were in the same room👀
2026-06-05 16:02:04
113
db223999
db223999 :
Nikes feels corporate and celebrity highlights. Adidas felt like home and anyone can be apart of the game. Nike is not winning. There is also a difference between ai and CGI
2026-06-05 15:47:32
104
coshi.93
coshi (‘93) 🍉 :
Nikes ad is cringe Adidas told us a story and was nice to watch
2026-06-05 14:11:48
33
gefemalofie
osci :
adidas better
2026-06-05 20:02:51
15
userynhem4viza
Congopolse :
Well ofc Nike is anti adidas? They’re their biggest competitor and vice versa
2026-06-05 14:46:52
72
svp.of.global.brands
Mark :
My anti AI content has been going crazy. Consumer sentiment has swung wildly in the last six months.
2026-06-04 23:43:46
335
gio.jaramillo
Jaramillo :
Nike can say they didn’t use ai… but the abundance of zoomed action cam shots are used to hide any use of ai
2026-06-05 05:08:44
26
_jhmnds_
J :
I love these mini education Ted talk style videos you make. I watch all of them. Please don’t stop posting
2026-06-05 01:29:18
4
perp._.perp
. :
I find it a little funny when they had a whole roll out of prototypes designed by AI. It comes off like they refuse to have a stance
2026-06-04 23:53:53
55
deptofforrestry
deptofforrestry :
Why wouldn’t they make a non AI add?
2026-06-04 23:19:44
5
bruhhhhhhhhhhhhhhhh0426
Pop Simon :
Nike does not give a f about bein anti ai, if they can save a buck they will do it, probably the director didnt let them use it
2026-06-05 15:41:41
34
gallarz.o
gallarzo :
MÉXICO JERSEY BY PAISABOYS
2026-06-05 04:21:20
3
prefiek
isseywo :
so was it AI players or Cgi? 🤔
2026-06-05 16:44:25
7
rey12002
ReyRey12002 :
Do you think nike will lose Victor Wembanyama in shoe free agency this year???
2026-06-05 16:38:01
1
kn.mk
Kn.mk :
Fake hidden ads are worse than ai ads
2026-06-05 18:14:30
4
kentheoloye
Ken :
It didn’t feel thoughtful to me, all they did was Jam Pack stars
2026-06-05 19:19:52
5
moneymasebeats
moneymasebeats :
cool breakdown man
2026-06-06 23:18:58
3
yves_catalog
yves_catalog :
Nike buns rn
2026-06-05 21:38:17
1
dashkitav
Dash :
And you used an ai avatar for this video?
2026-06-05 19:04:20
0
johndavidishere
JDavid :
didn't they use ai to design patterns for new soccer jerseys?
2026-06-05 23:41:04
4
mja1000000
MJA10 :
Nike is KING
2026-06-05 16:24:45
4
nadiasilveira.branding
nadiasilveira.branding :
I don’t hate the Nike ad but I love the Adjdas ad. It’s much more human and warm, it made me emotional. Nike is American and it shows in the ad, it’s all about big celebrities (Kim and Asap were just there for the sake of being there), big productions and big fake sets. I do love Cantona as the old man and the sea (yes, I’m European, from Ronaldo’s country)
2026-06-06 09:10:10
2
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