@evelongfield: ⚠️ BUT… this is important to realise 👇🏼 Instagram is no longer a free-for-all 😳 I predicted this a few months ago when they first started testing this feature, and now it’s official. Instagram Plus has launched, and it’s the clearest sign yet of where this platform is headed: pay to play. Don’t get me wrong, I’m not saying I’m a fan of this, but I am saying it’s happening whether we like it or not 🤷🏼‍♀️ The window for growing an audience organically - for free - is closing. Maybe not today. Maybe not this year. But we are watching social media slowly shift to pay-to-play, and Instagram just took another step in that direction. So take this as your sign to go all-in NOW. Not to hand Meta $3.99 a month. But to put real fire behind your organic growth right now, while the window is still open. because it will not be open forever. The best time to grow was yesterday. The second best time is today 🫶🏼 #instagramplus #instagramnewupdate

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