@directorofsocial: Nike played a long game with TOMA and I love the integration with their World Cup film. **And to be clear, I’m not saying this is the focus or main message of the film (it’s not). It’s just the youth-sport narrative they’re weaving across activations, and it’s so well done. Let me know what you think. . . #marketing #socialmedia #advertising #brandstrategy #worldcup

Gizmo Vaz :

Why Kim? Nah Adidas 💯

rxysurfchic :

I won’t lie, it was probably one of the most creative ads I’ve seen in a very long time and the editing was phenomenal.

missyromo5 :

Oh that makes so much sense. I was betting this was the future generation after watching the full movie of Nike commercial

InsertCoin ATM :

This ad was fire

wendyinfutures :

liked ‘em both. But great take, thank you for sharing.

Immajjjjhawk :

It’s all about the kid’s number on his back. It’s about the #21

Asim :

ok what kim,Black pink whatever her name and Travis I think his name is that they are doing? can you explain?

scarf the wiener dog :

I like the message of the young generation working to get to that level

💗mspinkie22💗 :

Such a great breakdown but really they also had how many brands rep’s! Sooo many it was such good marketing

Lo — renzo :

Nike just released faulty jerseys and they said ohhhh welll lol adidas would never

Alonso :

Adidas still better

flutterhomes :

Great analysis 👌🏼

𝖆𝖗𝖎𝖆𝖓𝖆 :

Question, would this be the reason why folks talk about how Nike is losing their "branding"?

mollymoo 💋🇰🇪 :

I liked Nike but I'm a casual sports watcher through having a bf who loves sports. So you start getting into the world but ill probably pay attention to the adjacent parts of sports like music, reality tv, who the footballers are playing. The fun /party side of it. The ad was striking to dig deeper to getting excited for the world cup. It will resonate with different audiences differently

Eric Franco :

Adidas

Ny2017 :

Nike cos of Brasil. Where is Puma’s ad? Neymar is my goat.

Creative Noble :

adidas is wack

Carmen Rosado-Barros :

Adidas

Rahema Omar :

Forcing the narrative. Sorry 🙃

J H 🇲🇽 :

maribella288 :

OMG I said the same Nike marketing could have been better. I will always buy Adidas soccer Jerseys, clothes and shoes. Nike has disappointed me for the past 2 years. I’m 💯 Adidas!! Adidas is for the people. And when it’s not Adidas is Puma. Love puma.

Yessenia :

why bring a Kardashian ? uugghh

G.y :

The theory is a bit hypocritical by having Kim in there

Aleyna :

Always been a Nike mom but with a Kardashian’s in the add I’m not there for it!! This family does nothing for this story never out to promote or improve upcoming athletes unless it promotes them for the $$$

Twoold4this :

Great commercial love it except for Kim in it…. Why????