@thejamiebrindle: The fastest way to lose a client? Charge a “reasonable” price. Reasonable doesn’t signal value. It signals risk. When you underprice, clients don’t think, “What a deal.” They think, “This person isn’t the expert.” Here’s the truth: clients don’t buy your time. They buy certainty. And certainty has a price. So how do you set it? Take the income you want this year. Divide it by the number of projects you can realistically handle. Add what it would cost to hire someone else to deliver. That’s your baseline. Work from there. Freelancers don’t get ghosted because they charge too much. They get ghosted because they don’t look like the safest bet. P.S. Follow me for more practical steps to build a strong, sustainable freelance business.