@tommarketsmovies: In 1982, Mars turned down the chance to put M&M’s in E.T. So Spielberg called Hershey’s Reese’s Pieces didn’t run a campaign. They just let a beloved alien eat them on screen and the warmth transferred. Mars had first refusal and passed. That one “no” is still taught in marketing classes 40 years later #moviemarketing #filmtok #ET #brandstrategy @Universal Pictures

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Monday 08 June 2026 11:33:42 GMT