@rabesnier: What do you think about the Ferrari Luce? A bold modernization of the brand OR a dangerous step away from what made Ferrari iconic? Jony Ive is a genius designer. He made Apple products feel: - calm - simple - intuitive But Ferrari was never meant to feel safe. Ferrari is loud. Wild. Dangerous. Alive. So the real question is: Did Ferrari modernize the brand… or sterilize it? #FerrariLuce #Ferrari #Luce #Branding #BrandStrategy

Raphaël Besnier

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Region: AT

Tuesday 09 June 2026 12:51:46 GMT