@evie.magazine: Selkie tried to position a standard product launch as a brave act of political defiance, but visually, fans believed the clothes completely contradicted the message. #fashion #style

Evie Magazine
Evie Magazine
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Region: US
Tuesday 09 June 2026 16:21:26 GMT
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stuttermaple
StutterMaple :
An artists "intent" can be anything. But the court of public opinion is everything, and if you lose, you lose. Selkie is losing.
2026-06-09 16:38:59
314
l8eenl8
L8eenL8 :
Last time the world would have been into this was 2012
2026-06-10 07:29:04
367
ghostlychaos
ghostlychaos :
despite the intention it feels tone deaf honestly considering everything going on
2026-06-10 06:38:50
108
cheyennegrows
Honey :
If I had money to spend 😭😭😭😭
2026-06-09 22:52:10
8
idkjena
🩶Jena🩶 :
4th of July is coming up so it makes sense why they're releasing an Americana collection. You don't have to buy it if you don't like it.
2026-06-10 11:34:06
15
shinyfluffdnd
ShinyFluff :
That is so embarrassing omg. How obvious.
2026-06-10 10:58:44
39
offrhewalltohell
Brehana :
Can you talk about the rebrand of this shoot
2026-06-30 05:37:19
0
frocksmiths
frocksmiths :
i mean its deffo something 😂
2026-06-11 10:30:44
5
loashdel
loashwin :
I think it’s beautiful
2026-06-20 00:31:37
7
plantscatsandart
Plantscatsandart :
I like it 🤷‍♀️
2026-06-10 20:44:20
0
kitchmeifyoucan
Hattie :
I get reclaiming but they’re a British company???
2026-06-13 10:54:58
9
rhyslightnin
rhyslightnin :
insanely tacky
2026-06-10 23:29:29
7
xelaivak
xelaivak :
You can create subversive art, but a statement like this for an item that is both artistic and practical is quite difficult. Maybe not impossible, but it’s certainly not done well here — regardless of intent, have they forgotten that people have to wear these items in the real world, where people aren’t going to get the message?
2026-06-10 10:40:37
7
user2626917986982
user2626917986982 :
isn't this breaking flag code?
2026-06-10 00:37:16
4
agsty_2
agsty :
the flag is so ugly, dresses were cute
2026-06-10 14:39:31
1
user4438128441713
user4438128441713 :
It looks so trashy
2026-07-04 16:08:41
1
luci_badfoxxx
Luci FoxXx :
Good. We should claim our flag. I’m tired of new generations deciding what things mean when they don’t even view history. By affiliation we have people trying to cancel small businesses. Oh you served ? MAGA oh is that the American flag ? MAGA
2026-07-14 16:43:41
0
kingjasmm
jasmina :
lmao I love ot and I am not a fan of america
2026-06-09 20:14:35
1
lottie21pll
Carlotta :
I don’t think it’s a Sirius collection maybe it’s a parody of America?
2026-06-11 17:08:15
2
paygegarner
Payge Garner :
😳😳😳
2026-06-10 09:17:42
0
princesourdough_92
princesourdough_🏴󠁧󠁢󠁷󠁬󠁳󠁿 :
lol how is this bad if you’re American why not rep it I would. Dont like it then don’t be American head to another country.
2026-06-09 16:40:46
7
motti.moth
moth🕸 :
americans need to wake up and realise their country is a terrorist state commiting multiple genocides. american citizens have just as much blood on their hands as the government. usa needs to learn shame
2026-06-10 09:01:29
5
seitandougho
SeitanDoughO :
so all the company is white as a sheet? and the political education is in the kindergarten era?
2026-06-10 13:18:15
1
user52251
user :
shouldn't have been done during pride month, maybe after a successful pride collection and launch this in July.
2026-06-10 13:17:03
2
ohhhmeeee
✿ :
Flag of terrorism
2026-06-17 10:08:20
2
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