@maxcison: Happy to announce that I’m officially sponsored by @ESN UK 🚀 I remember posting my first video on YouTube in 2020 which was a fitness challenge vs my dad (he’s always been my biggest supporter, I love you dad). At the time I was terrified of what people would think and I actually didn’t post again because of that. It was only 5 years later I started to post again because I’ve always loved the idea of documenting, creating and inspiring. Especially when it comes to anything to do with fitness and the physical pursuit of more. So this probably means a lot more to me than most people know. I gave up on myself and lacked confidence for so long. But you always only have two options: to give up or to keep going. And I chose the latter. (It just took me 5 years of being scared to put myself out there haha) I also used to routinely message fitness influencers growing up for tips on how to start. I just wanted it so bad but was always too afraid to take the leap. The truth is that there’s no secret and no one knows what they are doing. Everyone’s making it up as they go. Couldn’t be happier. Thank you to anyone who has supported me thus far. Use code ISON on @ESN - Elite Sports Nutrition ❤️ Just the start 🐉.

Max Ison

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Region: GB

Wednesday 10 June 2026 17:47:46 GMT