@thegamebusiness: Isn't the console market dying? We asked Xbox's leader Matthew Ball. More at www.thegamebusiness.com #thegamebusiness #xbox #playstation #nintendo

thegamebusiness
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Thursday 11 June 2026 13:33:44 GMT
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bigmatty96
Matty plays :
Consoles are more accessible, always have been
2026-06-11 17:17:02
20
youngchampange
Luey :
When consoles begin to cost the same price as a low-end PC rig, thats when folks will likely make the switch.
2026-06-11 17:53:02
1
gunit_365
George (Moss) :
I have a high end PC but I play on PS5 and Switch more during my downtime.
2026-06-11 20:06:48
0
ceo_icebyrd
CEO Icebyrd :
Both consoles contain the most valuable subsets of players in the world. So it’s not going anywhere.
2026-06-11 14:58:10
4
wideawakewesley
wes :
With PC RAM and graphics card costs continuing to increase, even with console price increases, the value of console seems to be increasing relative to PC.
2026-06-11 18:59:59
1
_whatthefilm
What The Film?! :
But I feel like, in terms of big business, if you aren’t growing you are oftentimes kinda considered to be dying.
2026-06-11 16:53:58
0
brazzenbrazz
IAndy :
consoles also have the most leverage in the industry. A uniform move toward console exclusive titles would strangle the PC platform
2026-06-11 17:36:48
0
brettg102
Brett G :
Keep it up Chris; really appreciate you filling the business niche so well.
2026-06-11 16:26:23
2
defconthe3
John :
I CANT AFFORD PC PARTS
2026-06-11 19:53:24
0
zamorakboi
ZamorakBoi :
Want to make it number 1 Xbox man make a banjo kazooie game lol
2026-06-11 19:22:07
0
danielcramer877
danielcramer877 :
PS5 has either passed (or almost passed) 100 million. Switch is the second best console sales wise in history. Consoles aren’t done — It’s just Xbox lost their vision and what set them apart. My unpopular opinion is they NEED more exclusives and if they are good, folks will buy the console they release.
2026-06-11 17:48:56
0
proanciey
Proanciey :
All consoles will move to handhelds in the future. The switch is the blueprint.
2026-06-11 17:52:48
0
kingsora08
KingSora08 :
They need to integrate console and pc games with mobile. Like a more advanced version of what the Dreamcast did with their memory cards (the VMUs). It's a revenue stream they have missing out on for years.
2026-06-11 18:18:58
0
dedmaux5
dedmaux5 :
Xbox is leaning into PC as their current offering sucks.
2026-06-11 17:43:12
0
_.soulis._
Rune :
It’s gross to me that it’s all about numbers.
2026-06-11 17:59:37
0
trippiedev
Devin Lee :
No
2026-06-11 17:58:34
0
dylan_steward
Dylan Steward :
How do you improve your success in the console market if your next-generation console costs $1000 and your current-generation console costs $650, and that price keeps going up? Especially when that price goes up due to decisions by your parent company (when it comes to AI).
2026-06-11 14:40:16
0
q240675
bort :
you could always ramp up the monthly live cost. that would no doubt grow the market 🫢
2026-06-11 17:05:04
0
youngheuva
Bryce :
Jay McCarrol?
2026-06-11 17:36:57
0
dynestone
Dyne Stone :
Mobile games arent games there lottery pools to collect money through microtransactions and pc players play mods more than whats created
2026-06-11 16:23:32
0
bubbys90
Bubbys90 :
Did this guy say most players are on mobile?
2026-06-11 19:15:10
0
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