There was a TedTalk once about why early Apple ads did so much better than Windows, and the answer came down to how they approached the marketing. Apple sold a vision, while Windows sold a product. People resonate with ideas more than they do with tasks/facts.
2026-06-11 20:09:42
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trvrj :
i have read a lot of writing books and watched a lot of videos and I've seen this before, but never explained with this level of clarity. bravo, this is incredibly helpful
2026-06-15 23:50:11
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Sk.O :
Been stuck on a scene for so long but this inspired me. Thank u
2026-06-11 17:46:12
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Victory :
thank you sir
2026-06-19 16:23:14
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GM :
Thank you! This is so helpful
2026-06-11 18:19:57
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Silverulric :
Can you discuss, if you have advice, how to apply these tips to different levels. (Not exclusively this video.) Like for example: adjusting for YA fiction or other categories?
2026-06-11 19:44:04
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allymjwrites :
This is such great advice! 🔥
2026-06-12 09:07:08
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