@rapidresponseshow: Ford CEO Jim Farley believes the company's Universal EV could be its Model T moment. In conversation with Rapid Response host Bob Safian, Jim details how he challenged his engineering team to build the most affordable, most efficient electric vehicle on the planet — and beat BYD doing it. The result is a radically simplified three-part design: large unit castings at the front and rear, with a battery forming the center of the car. Jim calls it the most dramatic rethink of automotive assembly in 125 years, abandoning the sequential build process Ford itself pioneered.

Micah Jasonn Mauldin :

I saw BYD cars while in the Philippines. They are amazing vehicles. I'd gladly buy one.

That guy Sujo :

Every time I see his face, I remember Chris Farley’s cousin runs Ford, and still can’t believe it.

drealenricopalazzo :

then let byd in USA to compete & best one wins

Ron Jeffords :

I love how it's byd that they're using as the benchmark instead of another particular company

LiteUpJack :

target price is $30k which is still WAY TOO MUCH MONEY

Crispness Protector :

I just spent some time in Europe and was blown away by BYD cars and their pricing. Astounding. The US and Europe are *way* behind. *WAY* behind.

BetaRayBill245 :

The only reason the US is blocking BYD from selling there is because pretty much every single US car manufacturer will nosedive in sales when it comes to EVs. You can get the higher end trims of BYDs for the same price as the base model with no bells and whistles of any US car manufacturer.

dawinidadewaida :

LOLLLL BYD completely copied Tesla 😂 especially in regards to the front unit being one piece of metal....

inexistence404 :

Ford is s copying BYD who copied Tesla.

Roman :

Tesla is innovation!!! BYD is copy

Mustangvroom :

How about they make a nice cheap 4 cylinder sedan that isn’t some electric hunk of junk

AlexJonesMustache :

George P :

better not be more than 20k

TacoVato :

ford is actively lobbying to keep you from working on your own car by the way.

Wes :

Even if it was $35k their dealers will try to mark it up $20k

Nick :

The concept and goals of the uev platform are really intriguing and all. But I don't think hardly anyone expects Ford to actually commit to the plan. Us car manufacturers have a tendency to set lofty 5 or 10-year goals, ride along for 2 or 3 years, then scrap it and start over. The fact they're prioritizing an electric pickup instead of a hatchback or crossover tells me they aren't all that serious.

uberBeau :

Every time I hear Jim Farley talk, it makes me hate ford more

Let-R-RipT8erChip :

Good. Now, allow BYD in, with a proportional tariff to compensate for wage disparity, and see who’s car wins

Gogowego :

All done by Tesla first

Gabe Shakour :

I can’t take Ford’s EV aspirations seriously because 6 months after they announce going “all in on electric” they then quietly cancel all said EVs

Andrew Anderson309 :

They copied Tesla. How innovating. LOL

tomassive1 :

There is nothing affordable about any of your vehicles

Name :

quality control needs to go up and price needs to go down to even begin competing with BYD

RM. 🦟 :

fun fact, this is Chris Farley's cousin