@yellowtuxjesse: Nobody wakes up excited to see ads. There are certainly great ads out there that defy the norm. These marketers focus on entertaining first and add value but they are few and far between.   Since day one, we’ve focused on one thing: creating a remarkable experience for our fans.   We still have a lot of work to do and it’s a daily challenge…but we’ve realized when you focus on your product and experience, the marketing takes care of itself.