@william.activewearr: "Natural fabric" is on every label right now. Here's what it actually means: Viscose → feels great, ages fast Modal → genuinely better, holds up Tencel → cleanest process, highest cost All three come from plants. None of them are what most people picture when they say "natural." We make activewear. This is the conversation that happens before the label gets printed.

william.activewearr

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Friday 12 June 2026 01:48:27 GMT