This is probably the direction I’d suggest if Loewe ever decided to design a cowboy hat brand 🤭 But in reality, this is my own concept project Hierro, a neo-western headwear brand. I created it as a way to push myself beyond branding and explore art direction on a deeper level. I wanted to think not only about the visual identity, but also about the mood, styling, photography, and overall brand experience. I believe there’s always room to grow, and one of the best ways to improve is by experimenting with new creative challenges. Now I’m thinking about taking this project even further and turning it into a real photoshoot instead of keeping it purely as a concept. What do you think? Would you like to see it come to life? 👀 - @diyatrish