@time: Dana White, a TIME100 Sports honoree, says the UFC's secret to success is simple: representation. From Brazil and Canada to the U.S. and beyond, fighters get to represent where they come from. "When somebody comes from where you come from, looks like you, talks like you ... the entire country rallies around it," says White. #UFC #DanaWhite #MMA #Sports

Time Magazine

Open In TikTok:

Region: US

Friday 12 June 2026 17:00:15 GMT

7890

288

Music

Download

No Watermark .mp4 (4.04MB) No Watermark(HD) .mp4 (2.63MB) Watermark .mp4 (3.74MB) Music .mp3

Comments

cliplegend22 :

Dana just be chatting sometimes

2026-06-12 22:52:32

GL :

do u realize that's every sport?😂😂😂

2026-06-12 19:00:03

Michael :

The fighters represent their country’s, but the UFC doesn’t… Tennis actually represents the world 🙄

2026-06-12 18:18:28

The Wandering O’Dell’s :

🙄 What a bunch of absolute crap

2026-06-12 21:21:41

Bandido117 :

You can come from zero and get a chance to meet the most powerful man in the world, go figure 💪😎🇺🇸

2026-06-12 23:19:51

Andrew Colson :

👍🏻

2026-06-14 02:51:34

To see more videos from user @time, please go to the Tikwm homepage.

Time Magazine

Open In TikTok:

Region: US

Friday 12 June 2026 17:00:15 GMT

Music

Download

Comments

cliplegend22 :

Dana just be chatting sometimes

GL :

do u realize that's every sport?😂😂😂

Michael :

The fighters represent their country’s, but the UFC doesn’t… Tennis actually represents the world 🙄

The Wandering O’Dell’s :

🙄 What a bunch of absolute crap

Bandido117 :

You can come from zero and get a chance to meet the most powerful man in the world, go figure 💪😎🇺🇸

Andrew Colson :

👍🏻

Other Videos

About

Legal