Paul River Williams
Region: ZW
Friday 12 June 2026 17:07:13 GMT
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Comments
ba_malabisi :
when most of what you are selling is nostalgia, changing your packaging is a dangerous game of chicken with your buyer. remember there is a difference between a buyer and a consumer
2026-06-12 18:15:57
36
Mr Kakashi 🥷 :
The old design was iconic tho? Why'd they change
2026-06-13 00:05:26
27
middlechild :
another market research is olivine s new sauce they are testing with the market samples are there
2026-06-14 09:26:03
1
WHITE STONE :
Collectively we dont want the rebrand. Sales may plummet. They now look akin to nibbles
2026-06-12 18:39:38
24
Rutedith :
maihwe I am so emotional about this. I just came back from their LinkedIn. why on Earth!!! I want the old Spuds back 😟
2026-06-12 18:44:56
22
saza33 :
We do not want lays looking spuds we just want spuds
2026-06-13 04:57:27
12
charlie M :
maybe kuchembera but im not vibibg to these new colors pakabhaizwa
2026-06-12 18:16:28
16
Linsell :
Spuds having the same colour it is so monotonous when you have to read what flavour it is. All we want from chips is that red packets are tomato for all brands, blue is salt and vinegar etc. That's a good idea really no need to read the beige package, we have no time.
2026-06-13 22:18:37
2
😎Uncle Tayt🤓 :
i want to go for a focus group!!!
2026-06-12 17:44:35
5
Mary Something :
They might as well just change the shape of the spuds too hatichamada isu
2026-06-12 19:42:32
8
Chanzy Charmaine :
Even if they had put a voting poll on instagram, we would’ve voted
2026-06-13 08:41:21
8
forevermandy0 :
I love these new Spuds
2026-06-12 19:10:01
1
Tafadzwa Shumbanhete :
Some guy from Mbare is about to make a fortune by replicating the old packaging
2026-06-13 07:13:48
10
Chris T-Clench :
You're not busy are you?, no! You're not. You're on Tik tok 😅🙌🏽🙌🏽
2026-06-12 18:35:03
10
Aster :
Bravo Paul 👏🏾, what you are saying is very true. Alot of zim companies do not make the effort to invest in focus groups to really gauge reaction. An essential part of their market research. Which should be done on a regular basis. They just went straight to market. I know they were trying to gain relevance in the market and they definately got themselves noticed and a negative response. Spuds are a heritage brand. Right now they have incurred alot of sunk costs (branding and design) for something consumers do not appreciate. I have alot of questions and am dissapointed by the way they responded. Basically they are telling us they invested too much to look back now . 🤦 Something they could have been avoided if they simply had customer interaction like you say.
2026-06-13 09:07:51
5
Ba_Rapha_the_MC :
The market wants the old spuds
2026-06-13 06:12:14
2
Sydney :
They will never taste the same in that new package.
2026-06-13 06:20:32
4
Naison🇿🇼 :
i have learned alot through you👏👏
2026-06-13 05:54:17
3
C :
😂😂😂 yeah im not busy
2026-06-12 18:05:42
2
tinashefungisai☀️ :
Hi Paul how were people selected for this process??
2026-06-12 19:09:33
4
shaacks :
how do I also get to go to/for focus groups 🤔
2026-06-12 18:15:43
4
nkosazatamie :
i was busy though 😅😅😅but i listened 😅😅
2026-06-12 17:38:23
5
Certified Interior Designer💕✨ :
I was looking at the new package like why. We love you Spuds for who you are. Give us back our brown paper bag package
2026-06-13 08:25:20
1
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