@geebungalow: The thought that went into the release of this statement has to be applauded. Unfortunately I feel like it just reinforces the vibe of what they’ve been accused of 😅
Imagine the hi smile social media team watching this video of yours 😂👀
2026-06-13 06:14:55
3055
cherry :
happy to say i always thought hismile was a gimmick so I never wanted to buy from them anyway 😂
2026-06-14 03:01:11
159
G No🇦🇺 :
i think they should've been fined more. I bought the product back before they were in stores. it did approximately nothing to my teeth. I'd be happier with a class action.
2026-06-14 06:11:09
3
🦷ad♡hannah♡hd🦷 :
As a dental professional I was wondering when this would finally happen.
2026-06-13 10:37:32
1551
hunterklowss :
They’ve done a huge dodgy on Facebook by posting it in text only and adding a “Send message” button that hides the content of the post
2026-06-14 00:19:20
139
Tess :
Marketing and PR team are very switched on for this.
2026-06-13 05:32:33
2600
Jesseissafriend :
The amount of times I’ve blocked them
2026-06-13 11:12:41
1248
Angelica from Bakers Delight :
The strategy is almost impressive
2026-06-13 10:09:14
4695
microtonal :
Would honestly be better if they just apologised, owned it and said they’d try and do better
2026-06-14 00:44:47
2
ellajade013 :
I’m ngl I thought this was a scam brand and blocked them years ago when they were ad pushing. Thought it was some temu thing
2026-06-13 10:30:20
316
Lani :
This is journalism
2026-06-13 10:30:30
216
J :
wow the Paid partnership part is so blatantly dodgy
2026-06-13 06:01:25
1029
Love from Ellie 🍓🐛 :
I hate this company lol
2026-06-13 05:35:22
883
lize :
as a dental nurse if they have no haters i’m dead
2026-06-13 12:17:10
80
Dane :
How does a paid partnership reduce the reach?
2026-06-14 04:13:33
0
Tasha :
Can someone explain what happened that created this? I had a search and it’s coming up only with the post and marketing strat not what they did
2026-06-14 04:05:40
0
Tessa | Nomu Matcha :
Wild. And love this deep dive.
2026-06-14 05:14:49
0
rolly.mag :
I’m glad you pointed these things out bc as a non marketing girly, I never would’ve picked up on these things!
2026-06-13 06:02:46
301
dopewhale_ 🐋 :
On that last slide containing the hyperlinked URL, you can’t click on it because it’s in the tile, which just makes it more difficult to go and look up lmao
2026-06-13 22:13:48
44
hckrzz :
Love this analysis so interesting
2026-06-13 04:30:02
138
user8962809995594 :
Yeah noticed that too. Posted at like 10pm on a Friday. They would obviously know which day and time has the least traction
2026-06-13 13:51:15
41
ocean ✈️🦘 :
they also rearranged the order of the posts. it came up on my feed as “28 mins ago” but i couldn’t find it on the page because they rearranged it before the ones posted earlier in the day
2026-06-14 00:24:46
17
Tilly Whitfeld :
Jeez this is so interesting omg
2026-06-13 21:52:11
23
rsrsrsrsrsrsrsrsrs777 :
They are the most frustrating company 🤦🏻♀️we have their toothbrushes…. And now you can’t buy replacement heads for them. We are big buyers of their toothpaste but… I hate it but the kids love it - it was suggested by our dentist
2026-06-13 21:15:06
43
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