@entrepreneursanctuary: Tobi Lütke — CEO of Shopify, $10.5 billion net worth, dropped out of school after 10th grade — was terrified of public speaking. 🧠 His solution: He spent a week writing "I love public speaking" for 10 minutes every day. He says a week later, it worked. 🔥 On David Senra's Founders podcast, he shared the two techniques he uses for personal change: Technique 1: Written repetition. "If you write down 100 times something about yourself, your brain starts reconciling you to that." Not thinking it. Not affirming it out loud. Writing it — repeatedly, daily. He used it to reprogram his relationship to public speaking from fear to enjoyment. 💡 Honest note: the neuroscience he cites isn't precise — "neurofrontal cortex" isn't a standard anatomical term. But the behavioral technique — deliberate written repetition to shift self-perception — has real parallels in behavioral psychology. You don't need to agree with his mechanism to try the practice. Technique 2: Scheduled messages to himself. When he figures out something important, he writes it down and schedules a future message to himself. 💰 Spaced repetition — but for ideas, not vocabulary. The principle: important insights require reinforcement over time. Writing it once isn't enough. Sending yourself the same idea in a week, a month, six months — converts something you understood once into something you actually know and act on. Both techniques share a premise: the person you want to be can be built deliberately — through behavior. He built a $100 billion company. He uses both in his regular life. Worth trying. 👉 @entrepreneursanctuary #TobiLutke #Shopify #Mindset #Entrepreneurship #PersonalGrowth

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Saturday 13 June 2026 11:29:44 GMT