@rachelforbes10: Martha Stewart how do you think of stuff like this?! #reusablebags #storagebag #dealsforyoudays #QVCSuperBrandDay

Rachel Forbes
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Saturday 13 June 2026 13:24:19 GMT
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Godfather of SEO, Rand Fishkin: “Mentions matter more than backlinks. If you're still link building, I have great news, you can stop. You don't have to do it. It's like washing chicken, you don't have to do it man, just stop. You can see where this train is going. Mentions.” Me: “Less people are putting up niche blogs than before. More people are posting on YouTube, are posting on Instagram.” Rand: “The future is big platforms dominating more and more of what gets surfaced, what's popular, what people think about topics, what people think about products, and what people think about brands. You have to be present in these places with a message that resonates, with content that gets watched, listened to, and read.” Edward: “If you were starting a brand new company today, you had zero audience, you had zero reputation, what would your marketing look like? Your first 90 days of marketing look like?” Rand: “I will always pick channels and tactics that do three things. One, serving my target audience in the places they pay attention. Second one is I don't think it is worth your time and energy to do something where you have no personal passion. The third one is I would need something where I can provide unique value that nobody else provides. What is something different that I'm doing in this place where my audience pays attention that other people are not doing?” From Episode 1050 of The Edward Show podcast: “The Death of Clicks? Rand Fishkin on Brand, AI & the Future of Marketing” #searchengineoptimization #seo #digitalmarketing #backlinks
Godfather of SEO, Rand Fishkin: “Mentions matter more than backlinks. If you're still link building, I have great news, you can stop. You don't have to do it. It's like washing chicken, you don't have to do it man, just stop. You can see where this train is going. Mentions.” Me: “Less people are putting up niche blogs than before. More people are posting on YouTube, are posting on Instagram.” Rand: “The future is big platforms dominating more and more of what gets surfaced, what's popular, what people think about topics, what people think about products, and what people think about brands. You have to be present in these places with a message that resonates, with content that gets watched, listened to, and read.” Edward: “If you were starting a brand new company today, you had zero audience, you had zero reputation, what would your marketing look like? Your first 90 days of marketing look like?” Rand: “I will always pick channels and tactics that do three things. One, serving my target audience in the places they pay attention. Second one is I don't think it is worth your time and energy to do something where you have no personal passion. The third one is I would need something where I can provide unique value that nobody else provides. What is something different that I'm doing in this place where my audience pays attention that other people are not doing?” From Episode 1050 of The Edward Show podcast: “The Death of Clicks? Rand Fishkin on Brand, AI & the Future of Marketing” #searchengineoptimization #seo #digitalmarketing #backlinks

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