@vietnamtodayvtv: Live commerce is rapidly transforming Việt Nam’s retail landscape, with many companies reporting that livestreaming now accounts for around 30% of their total e-commerce sales. By building dedicated in-house teams and using specialised service providers, businesses are driving real-time conversions in a market forecast to become Southeast Asia’s second-largest by the end of the year. #VietnamToday#LiveCommerce#Ecommerce#BusinessGrowth#DigitalEconomy#Vietnam