@everyplay: Nike's latest Knicks ad perfectly captures what this championship means to New York. Directed by Josh Safdie, Nike celebrate decades of hope, heatbreak and belief, ending with "Never Slept. Always Dreamed." The best sports marketing is always about emotion. Credit: @Nike #nbafinals #knicks #newyorkcity #newyorkknicks #nike

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Sunday 14 June 2026 20:47:00 GMT