@viorikamakeup: Two women who despised each other accidentally built the entire beauty industry💄 Imagine hating someone so much that you build a billion-dollar company just to beat them. That’s basically what happened between Helena Rubinstein and Elizabeth Arden. Their rivalry changed the beauty industry forever and honestly, some of today’s beauty founder drama has nothing on these two. Would you survive this level of competition? 👀 #makeupartist #womeninbusiness #BeautyTok #historyfacts #beautyinfluencer