@martinaflorstudio: Decorative lettering doesn’t start with decoration 🧢 It starts with a strong structure. Once the foundation is solid, you can build layer by layer — texture, shadows, outlines, and ornaments — until a simple letter becomes something rich and expressive. That’s the secret: don’t decorate to hide the letter. Decorate to enhance it 💙 If you loved this tip, save it or share it.