@brandingbriony: Why are protein bars mostly designed for men ? I've honestly been a scaredy-cat to eat protein gels, or even protein bars because the packaging looks like car fuel !! What the heck is inside these ? Have you ever thought that ? So, I accepted it as my next mission : I designed a full brand and packaging identity that I'd love to personally see on the grocery shelf for women as well. Inspired by the fun custom illustrations from @drinkpoppi @drinkolipop but in bar form! This Full brand and packaging visual identity took me 4 weeks from concept sketches, brand strategy and creative direction to the final design and brand guidelines. Working late nights from client projects to when animating the logo myself because this really means a lot to me ! It was TOTALLY worth it because I landed 4 exciting and amazing branding projects with ambitious food and drink founders who want to actually bring something like this to life in the real world! Ahhhh Did I just start a women's movement for protein bars ? Let me know if you want to join the movement and launch a product with a powerful mission, a brand with intention and most of all a purpose to empower something special to you. Fill-out my website form link in my bio to work together. Let's do this !! SHARE this with a founder building something meaningful. #packagingdesigner #graphicdesign #visualidentity #brandidentity #logodesigner