@betherewearthat: Condiment-gate at the World Cup // @Heinz UK & Ireland @FIFA World Cup @FIFA Club Football #worldcup #worldcup2026 #sportsmarketing #marketing #atlanta
Levis has embraced it. even changed their profile pic here on tiktok
2026-06-17 22:28:16
4392
Another Cat Lady :
It gives….the condiments were in the files….
2026-06-16 19:32:16
2445
gabichuela :
They should’ve used one of these
2026-06-18 18:14:54
7471
FLO Advertising :
Our gift to Levi’s 😂😂😂😂
2026-06-18 21:35:51
1873
𝓂𝒾𝒶 🕯️🐚 :
Heinz clearly being identifiable behind the tape
2026-06-18 20:21:18
2456
Jenny Hernandez :
FIFA told them cover it with that tape 😂 my bf works there and is the one who covered allllll the logos
2026-06-16 22:32:13
560
jess🤠 :
it screams how hard america runs on capitalism
2026-06-18 11:11:45
141
dani :
people wouldn’t even be talking this much about the brands if they never covered them up in the first place 😭
2026-06-18 09:16:02
1665
Gingeryscholar :
It’s the Streisand effect! The cover draws more attention.
2026-06-19 11:42:49
12
jaleen :
especially when the condiment brands have verrrry recognizable bottle shapes/colorways
2026-06-18 11:55:11
376
Beej 🦥 :
It's like playing real life "guess the logo"
2026-06-18 14:58:29
160
ryleighmckenzieee :
I genuinely don’t know what brands ARE sponsored, because I’m only seeing the poorly hidden brands that aren’t 😂
2026-06-18 13:16:44
64
😵💫 :
agreed, they should’ve gotten blank food dispensers!
2026-06-19 02:45:28
9
el 🍒 | mama :
covering the Benz stadium BENZ SYMBOL is hilarious..
2026-06-18 19:42:20
10
truthfully.josie :
And you still know what brand it is
2026-06-19 06:15:43
7
arrpeaeye446 :
Even Google Maps and Life 360 have it as Atlanta Stadium. FIFA is so petty
2026-06-18 19:12:01
21
Fra :
Meanwhile people wear logos for free everyday 😂
2026-06-18 21:12:38
429
_eris :
Also why couldn’t they just get a generic brand? Why are there like 3 different brands? That and if you cover up the branding how does that affect people with allergies?
2026-06-17 15:38:11
169
Josh Elder :
To me this screams someone started yelling about this last minute and this was the only solution staff could come up with 😂
2026-06-19 15:41:25
7
Anthony :
Corporations do the simplest things in the worst way possible.
2026-06-18 21:27:12
24
Miinenotyours :
all they are doing is bringing attention to the brands they are covering up.
2026-06-18 17:45:02
20
meili.magic :
People wouldnt have even paid any mind had they not did anything 😂
2026-06-18 17:58:11
48
OverUser :
They didn’t want to spend on it is the bottom line. They don’t care that it is tacky as long as they keep more of the revenue to themselves
2026-06-18 19:50:42
22
heytylerrae :
I’m just here for Levi’s using this to their full advantage. Genius
2026-06-19 14:47:30
5
Joycie :
I don’t understand, if they didn’t wanna advertise they couldve put them in reusable bottles and relabel them 😂
2026-06-18 15:55:11
10
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