@thecasewhisperer: Coca-Cola’s volume problem won’t be solved by selling more Coke. Here’s the move most candidates completely miss #cocacola #mckinsey #caseinterview #mbb #consulting

The Case Whisperer
The Case Whisperer
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Tuesday 16 June 2026 22:51:12 GMT
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dreco____
Dreco :
You just literally said add more products to the portfolio, 20 seconds before saying adding more products was a bad idea
2026-06-17 12:55:37
735
billieandleash
BillieUnleashed :
Easy: more sales = more revenue. Hence they should aim for higher sales.
2026-06-17 11:38:46
708
mtrainier23
WynnTableService26 :
Lol so this is also not a great example
2026-06-20 02:26:11
0
greeneyelid
Slay Everyday :
I'd recommend reinstating the original ingredients from 1903 to capitalize on brand heritage and boost demand.
2026-06-16 23:47:50
499
wikimon
wikimon :
coca cola needs mckinsey for this?
2026-06-17 17:28:27
111
not_yb_bakery
Yussuf 💡 :
Literally contradicted yourself. Told us not to say launch new products and proceeded to describe the launch of a new product.
2026-06-17 14:07:23
414
georgebrant1
George Brant610 :
Isn’t a zero proof cocktail just a coke?
2026-06-17 13:35:41
20
missc6762
MissC :
This is exactly what McKinsey does 😂 Give advice with as many words as possible, on things the company already knows. Like, of course you need to focus on the next few generations
2026-06-17 21:48:00
7
18k404
18k :
nope. pledge full ai integration by 2030, with 80 billion in commitments by end of 2026. layoff everyone but the shareholders. 🙏
2026-06-17 03:56:55
87
thejoehilly
thejoehilly :
I why don’t they just increase revenue and decrease costs
2026-06-17 02:30:40
115
nkrpz5
NT.30 :
Start making water
2026-06-17 18:09:42
17
fotovu
u0_0u :
Hear me out… cherry cola vape 🍒
2026-06-17 15:25:48
8
cristbd
Cristbd :
Add protein to your drinks
2026-06-20 01:16:55
0
dreco____
Dreco :
Also, the only right answer is they should sell everything and become an AI Company
2026-06-17 14:45:36
6
yandxlito
yandel :
Working for McKinsey is your first mistake
2026-06-20 03:36:20
0
iankariyoki
iankariyoki :
You have still introduced a new product. I recommend you ask them whether they want short term or long term profit. If it’s short term tell them to sell their recipe if it’s long term maybe focus on acquisitions
2026-06-20 12:45:29
0
ah333_1
ah333_ :
Depends if it aligns with their long-term strategy. Yes expanding into alcohol market sure, what about stakeholder interests and power influence? Obviously not saying you’re wrong but there’s so much to consider which I guess is a strength if you’re able to show you’re aware in an interview
2026-06-20 12:17:41
0
nzabaneh
nzabaneh :
coca cola is a non alcoholic product by nature and is in the same pool of goods from the perspective of a consumer whom is skipping the booze that night
2026-06-17 00:19:45
16
scottyscotterson
mitchell williams :
Stop calling all cokes coke classic reintroduce the old glass bottles pure sugar cokes call those coke classic reintroduce
2026-06-17 00:32:39
15
zalbegtherson1
Zal Begtherson :
I recommend they start selling Pepsi products 💀
2026-06-17 00:15:36
7
keiththefloater_
Keither The Floater :
This sets an unrealistic interview standard for recruiters and interviewers. Your answer is a prepared analysis, you’ve had time to think about it deeply. How could you possibly expect a candidate to come up with this on the fly in an conversation that had no upfront hint a Coca-Cola question would be asked. It’s just ridiculous.
2026-06-18 17:51:56
2
aaarreeeccc
aaarreeeccc :
ah so new beverage products instead of soda products. said like a true consultant
2026-06-17 15:24:15
2
donramon1998
DonRamon1998 :
So basically you are saying launch a new product. And this is the second thing you said you should not say because it is boring.
2026-06-17 15:25:27
2
lakesidebricks
Lakeside Bricks :
I would probably take a supply chain, optimization angle here. Most enterprise level shippers, such as Coca-Cola, have outdated and manual processes that could be streamlined well beyond the current capabilities. This isn’t an appeal to AI usage, however, that is one of the obvious candidates for the optimization.
2026-06-17 22:15:25
3
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