@adamcbenjamin: One of the biggest mistakes in marketing is treating every channel the same. They're not. Some channels create demand. Others capture it. Google Search captures demand. Someone already wants the thing. YouTube, podcasts, influencers, and CTV create demand. They introduce ideas, build trust, and shape preferences before a purchase ever happens. The best marketing strategies don't choose one. They combine both. Create demand first. Capture it later. That's where growth happens.

Adam Benjamin

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Tuesday 16 June 2026 23:35:17 GMT

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Comments

Antonio Lazo :

Newsletters?

2026-07-17 21:56:40

RealityMirror :

connected tv as in ?

2026-07-10 01:54:33

Dabo | Google Ads Specialist :

Search for me is B Tier

2026-06-17 06:46:12

Chase :

General Display is dead to me for the most part.

2026-07-14 00:13:06

dulsé222 :

If every click costs more, your brand needs more than paid ads. Inflowry helps create exposure through real creator touchpoints.

2026-06-20 05:59:56

Paul Bailey :

What are your thoughts on XM radio and CableTV?

2026-06-19 13:14:13

bandapatrick l discovery :

how useful is this.

2026-06-17 08:58:43

Taylor Made Chaos :

LinkedIn?

2026-07-15 16:17:36

edwinkiarie44 :

Thank you for sharing!

2026-06-17 04:08:28

Adedamola Ademola :

can you explain more on connected TV

2026-06-17 04:10:24

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