@markizmarketing: Kids HATED soap. So in the 1920s, Procter & Gamble hired the godfather of modern marketing — and he made millions of kids beg their parents for it. 🧼 No ads. Just a national soap-carving contest. Within a year, 23 million kids were carving Ivory in class — and messing up constantly, so they needed more bars. The lesson for business owners 👇 People ignore ads, but they trust other people. Don't push your product — build something people WANT to share, and let them market it for you. 💬 Comment "IVORY" for the free guide on how to steal this play. Follow @markizmarketing + @markmakescontent . . #marketingpsychology #marketingtips #smallbusinessmarketing #edwardbernays #marketing101