@coldestjoel: NOT every founder should be VISIBLE, but these are 4 content ARCHETYPES that perform for brands📲📝 #marketing #creatoreconomy #brandstrategy @Emma Grede @GOOD AMERICAN @Brokeback Contessa @grace beverley @Scrub Daddy UK @REFY @Hobbycraft - Wimbledon

Debs | Content Babe✨ :

I loveeee Emma Grede!!

strong_mary :

The rebel growth the fastest ⭐️

Whitney Gnaj :

I want the GHOST🥰

Priya | MAJI CHAI ☕️🧊 :

This take is for established brands only, right?

denise🧚🏾 :

Dreaming to become the ghost 😮‍💨

erickonsales :

The ghost feels more like the clones.

MoosesMom :

What’s your B2B take on this?

Amy Louisee :

I position everyone else for a living but never seem to be able to position myself

Suzie Mac :

Some people are just boring and have absolutely nothing to say as well

Sax 🤗 CMO + Marketing Mentor :

Reeeeeaaallll but also - there are other ways to show up as the founder and not be on camera ❤️

Linda| Life through the lens📷 :

Love your content

grandma nanya :

What would you position Olamide Olowe as?

jabulile kgosi :

I never thought of this like this, but this is so insightful, thank you

Ifigenia Amutse :

Emma is iconic 🔥

Minx96 :

Totally agree!!! Not all CEOs/Founders shld be the face. Let the product be the face 😉

Mrs Pumza Nakani :

This is great 👏🏼👏🏼👏🏼

Drive Music :

CLUSTER :

isn't there one more... the fictional avatar for the founder who's camera shy or chooses to not show face

Shadonis. :

Genuinely love ghost marketing

India | Beauty Business :

I came to the conclusion yesterday that I do not need to be in my content the way that I was. I am at my best unscripted!

luciemacleod :

Totally agree

creativmoves :

Loving this outlook

lifeaskayla.xo :

I feel like I would do excellent at the clown because that’s what do on my personal 😂😭

MichaelG :

Many people watch entrepreneurs online for motivation, but the reality behind their wealth is often hidden. Some come from generational wealth, giving them the freedom to run businesses without income for years, yet they present themselves on social media as self-made success stories. Others rely on questionable side businesses, with their online presence only showing a fraction of the truth. Meanwhile, countless struggling startups lack financial backing and face a much harsher reality than what’s portrayed online.

Favour_Insansa :

never followed so fast