@optimiseyourmarketing: The Trend: Wait..Let me wipe the camera! Set to Boney M’s Sunny, this transition trend sees creators playfully wipe their camera lens to reveal a satisfying surprise. The concept is simple, the reason you couldn’t see the full picture wasn’t because it wasn’t there, it was just a dirty lens… This fun, feel-good trend is taking over our feeds. Use it to unveil a new product, introduce a team member, showcase a location, or simply reveal everything your brand has to offer in all its glory! Audio: Sunny @Boney M.

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Wednesday 17 June 2026 15:22:01 GMT