@collinseo: I can not believe they did this.. This new type of ad it's going to explode your conversions! There are now ads showing up inside Google AI overview answers, and this is going to change how people interact with search in a big way. As a user, it feels a bit off, but it is already starting to roll out in some places. What is happening is that someone searches something informational, but Google is starting to pick up when that question has a commercial angle behind it. So instead of only giving an answer, it can immediately surface ads inside that AI response. For example, you might be asking something general and still get product suggestions like pool vacuum cleaners directly inside the explanation. This is where it gets controversial. Because if ads can appear inside the actual answer, then the line between information and promotion starts to blur. People are already questioning how neutral these answers really are. But if you are on the marketing side, you can probably see why this matters. It opens a new placement that sits right where attention is highest. And here is the part most people will not like. You cannot actually target ads specifically for AI overviews right now. There is no setting for it, no direct control. Google is deciding when and where these ads appear based on the query and intent signals. What that means in practice is simple. If you are already running ads, they might start showing up inside AI overviews without you actively doing anything for that placement. It is being handled automatically, and that alone changes how people will think about search ads going forward. #SEO #DigitalMarketing

Alex COLLINSEO | SEO Marketing

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Wednesday 17 June 2026 16:55:36 GMT