@adamthecco: FIFA tried to wipe out a 170 million sponsorship deal and it backfired spectacularly #LevisStadium #FIFA #WorldCup2026 #footballtiktok #sportsontiktok

AdamTheCCO | Sports Marketing
AdamTheCCO | Sports Marketing
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Region: GB
Wednesday 17 June 2026 19:00:23 GMT
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slh1884
SLH-1884 :
best strategy ever. best posts ever. love your content.
2026-06-17 19:38:45
11
tsf14_
Tom :
Saw this and thought it was great. But also if Levi’s had any say in the covering they should have used a jean material. But I assume they had no say in it
2026-06-17 21:51:37
4
historicfuture
HistoricFuture :
As a marketing guy I would of wrapped it in Blue Denim and put pockets on it.
2026-06-18 00:11:14
0
rocky_1982
rocky_1982 :
I know nothing about marketing really bar watching your vids (which are ace) but as soon as I saw this I imagined Levi’s using the white logo on their jeans for a premium range or something
2026-06-17 23:00:19
2
littlebylittlle7
littlebylittlle :
Tactic not a strategy surely?
2026-06-17 21:29:18
1
mikeshingler88
mikeshingler88 :
villa need to hire the Levi's marketing team 😂
2026-06-17 20:21:48
2
rafikillas
rafiKi :
I was thinking a nice red projection of their logo onto the white beautifully shaped tarp…
2026-06-17 23:31:03
0
thomasedwardcox
Tom :
Very Clever!! Love it!!
2026-06-17 19:40:54
0
craig82_
craig :
I saw this the other day and just thought genius and fair play to them 👏🏽👏🏽😂😂
2026-06-17 20:46:43
0
lfc_tn
lfc_tn :
Yo bro could you pls look at DMs 🙏
2026-06-17 19:13:16
0
samrobson09
Sam Robson :
Excellent ❤️
2026-06-17 23:00:23
0
rc27016
Rob :
another great Video Adam. utv
2026-06-17 19:13:06
0
mrdavidkelleher
David Kelleher :
Awesome 🔥
2026-06-17 21:21:44
0
ainsy86
Paul Ainsworth :
ot was supposed to be tight incase the wind caught it to show the logo. levi company's move was genius
2026-06-17 23:43:58
0
motivatedbelief
Motivated Belief :
Genius 👏
2026-06-17 23:05:54
0
mikeymac04
Michael McCarthy :
Coors did something similar when someone broke their billboard at a baseball game, incorporated the broken black square from the screen to their products.
2026-06-17 21:05:22
0
_ojwf
_ojwf :
They should have covered it in denim 👌🏻
2026-06-17 23:11:54
0
yourmantribute
yourmantribute :
What a counter attack
2026-06-17 23:27:49
0
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