@vivekxrama: levi’s had to cover its own branding because of fifa’s strict “clean stadium” rules, which forbid any corporate names or logos that aren’t official world cup sponsors 😭 except they didn’t fully hide it. the cover kept the batwing shape — and everyone still knew exactly what it was. so levi’s leaned in and made the censored logo their actual profile picture. a logo at the end of the day is just a shape. you don’t read a great one, you just know it. fifa covered the name and accidentally gave them free advertising in front of millions across the internet. thoughts? // follow for more

Kel & Blu 🌈 :

🙄 :

Who is fifa and why so bossy

Krissia Molina :

It is great advertising cause I didn’t even know Levi’s had a stadium until now lol

Riley 🥚🐐 :

fifa is such a bad company

HendricksBloodlines :

This World Cup is uniting the world! It’s so cool

Poppa P :

if i owned Levi's I would say my name stays or you go

𝔞𝔫𝒹𝔯𝔢𝓌-𝒾𝓈𝒽 🂺 :

The World Cup is so stupid

SoliderBoy26 :

$28k for a ticket btw

guitotrx :

There is a reason why fifa does this here’s why: imagine thousands of people around the world going to see a match and they see a big Levi’s Logo therefore Levi would get free marketing without paying anything to fifa.

Jaxen :

I seriously don’t get it, if they sponsor the stadium and the stadium is a part of the World Cup, shouldn’t the stadium be able to show their sponsors

sixtysevne :

Aleenaisnothere :

I went a few days ago 😂

Vxrr.07 🕷 :

Ok? Its temporary

Lady JayCee :

Levi’s doesn’t need advertisement or gimmick. They are known worldwide for more than 100 yrs.

YinYangHarmonyLovePeace :

fifa doing way too much

𝒜𝒹𝓇𝒾𝒶𝓃𝒶 ꨄ :

zova :

It’s happening to every NFL stadium

Manuel Arzate :

I mean it's just for 39 days and it's not the only stadium that covered it's name

kmt_curl :

True great logos don’t need a name

Noah 🏈 :

Levi stadium hosting the world comp finals and the Super Bowl in one year 😭

Luca Giordano® :

#DefinitelynotLEVIS

Soccer with LA :

Bro it sucks so bad I put 200 million in

ꕤ 𝕖𝕞𝕚 𐙚 :

I used to live next to Levi's 😭😭

your mom :

but like really does anyone care? are people really going to buy Levi's because of this?

Jordan :

I actually didn’t know Levi’s logo shape until now