@abbeyyung: ELF has officially entered the affordable haircare space with some products that seem verryyy inspired by some of the most viral high end haircare products. So I wanted to compare the ingredients lists to see if my guesses were on the right track… Do you agree with the high products I feel like these are based on? LMK if you have a different idea for the shampoo & conditioner… and stay tuned for the deep dive comparisons on every single one! #elfhaircare #elf #elfhair

Abbey Yung
Abbey Yung
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Region: US
Wednesday 17 June 2026 20:40:48 GMT
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elfhaircare
elfhaircare :
here to make wash day a little more e.l.f.fortless & e.l.f.fordable 🙋‍♀️we're so excited for you to try! 🫧✨
2026-06-17 21:29:53
68428
taynikkib717
Taylor :
Elf is the Steve Madden of the beauty industry 😂😂😂
2026-06-18 01:16:31
69284
deeisakitty
Kitty :
Call me when they dupe the Kerastase overnight serum
2026-06-19 17:51:02
5648
peteunboxedcrueltyfree
PeteUnboxedCF/CelebFragrances :
They are CRUELTY FREE and VEGAN. That’s the most important part. Period
2026-06-18 08:20:26
19830
naty2025850
2025850 :
20 dollars for this is DIABOLICAL
2026-06-18 13:26:47
18132
snoo_joo
Jo🌞 :
Elf using less ingredients kinda makes me happy
2026-06-18 05:19:34
7035
tiffanyseverino
Tiffany :
And they are CRUELTY FREE.
2026-06-18 01:27:40
4056
skinloverbyvane
Vane 🤎 :
Elf is duping as usual, but loreal kind of did before 😉 can’t wait for your reviews to see if there are really worth it cuz the loreal ones are really good 👌
2026-06-17 21:14:52
4788
kieren.ac
kieren :
The shampoo and conditioner packaging immediately made me think of the amika hydro rush line with those specific shades of blue.
2026-06-17 21:02:55
1554
aleynaayavz
Aleyna :
The beauty industry is honestly becoming one giant game of "spot the dupe" 😂 Every time a luxury product goes viral, an affordable version shows up a few months later and suddenly everyone is comparing ingredient lists. I spent years buying expensive beauty products while dealing with bloating, low energy and feeling frustrated with my appearance. Then a woman in an online group mentioned Eat Like a Woman Protocol by Loren Green. A few months later I was down 30 lbs, felt amazing and way more confident. Love it) feels like hidden information.
2026-06-18 14:02:55
353
sam192788
Sam19 :
Their dupe of the supergoop sunscreen is spot on! I would trust ELF with my life 😂😭
2026-06-17 23:00:54
272
daughterofvenus2
venusian witch🇨🇦 :
idc I'll neve buy from them again after the matt rife bs
2026-06-17 21:10:53
498
_sheyannen
SheyanneN_ :
Elf just showing us that these other brands don’t need to be charging us what they’re charging us
2026-06-18 22:51:17
81
kttnklb
kttnklb :
Elf just showing yall you paying for a name
2026-06-22 19:48:16
19
lillie.townss
Lillie :
I really see drugstore beauty + haircare changing the game soon😳😍
2026-06-17 20:43:43
265
victoriabrinn
victoriabrinn :
And they're cruelty free!!!
2026-06-22 21:37:31
19
joincheckmate
Checkmate :
the ingredient comparison approach is so much more useful than just comparing price. genuinely curious if the ELF conditioner formula holds up to the high end one long term
2026-06-20 17:56:01
73
raychill.out
Pilot Rachel :
No but if I could get dream coat for $9?!
2026-06-17 21:01:06
337
jw111162
Jeri jw111162 :
this is so exciting to me..am I the only one?
2026-06-22 00:31:15
11
caseyshean
Casey Lyn :
So these brands could be cheaper they just choose to rip us off
2026-06-22 21:25:53
18
inferno.becks
inferno.becks :
I remember when ELF use to be like a $1. They changed so much.
2026-06-19 23:54:19
65
supertunalove
🃁 :
I still don’t like them after collaborating with Matt rife but that’s just me
2026-06-18 02:36:09
310
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