@abbeyyung: ELF has officially entered the affordable haircare space with some products that seem verryyy inspired by some of the most viral high end haircare products. So I wanted to compare the ingredients lists to see if my guesses were on the right track… Do you agree with the high products I feel like these are based on? LMK if you have a different idea for the shampoo & conditioner… and stay tuned for the deep dive comparisons on every single one! #elfhaircare #elf #elfhair
here to make wash day a little more e.l.f.fortless & e.l.f.fordable 🙋♀️we're so excited for you to try! 🫧✨
2026-06-17 21:29:53
71290
Taylor :
Elf is the Steve Madden of the beauty industry 😂😂😂
2026-06-18 01:16:31
71639
Kitty :
Call me when they dupe the Kerastase overnight serum
2026-06-19 17:51:02
6327
Pete :
They are CRUELTY FREE and VEGAN. That’s the most important part. Period
2026-06-18 08:20:26
21648
Goofy goober :
Let’s hope they work the same way
2026-06-17 22:21:18
18813
2025850 :
20 dollars for this is DIABOLICAL
2026-06-18 13:26:47
18995
Jo🌞 :
Elf using less ingredients kinda makes me happy
2026-06-18 05:19:34
7467
Vane 🤎 :
Elf is duping as usual, but loreal kind of did before 😉 can’t wait for your reviews to see if there are really worth it cuz the loreal ones are really good 👌
2026-06-17 21:14:52
4843
Tiffany :
And they are CRUELTY FREE.
2026-06-18 01:27:40
4324
Checkmate :
the ingredient comparison approach is so much more useful than just comparing price. genuinely curious if the ELF conditioner formula holds up to the high end one long term
2026-06-20 17:56:01
199
inluv.lola :
I could’ve been saving sm money
2026-06-17 22:00:44
1164
Titania Nox🇨🇦 :
idc I'll neve buy from them again after the matt rife bs
2026-06-17 21:10:53
503
J 🖤✨🌱 :
We're still supporting Elf? 😭
2026-06-20 12:34:34
6
Seffy Goes to the Moon 🌙 :
I think Elf is more of a Amika Hydro Rush Intense Moisture dupe!
2026-09-10 23:39:25
0
novo_starmskeup :
I’m so tired of dupe culture, we want new products not dupes of higher end products that aren’t even pigmented, creative or original
2026-06-18 05:36:24
7
nikabug0821 :
here for it bc why is a HAIR CREAM 30 fucking dollars
2026-06-18 21:53:52
145
Hannah | CPT + CBG :
Elf is also cruelty free 📢📢📢📢📢
2026-07-16 07:31:24
12
Ilikeonionring :
Lmk when they dupe k18 leave in
2026-06-19 20:50:01
6
jen :
When do they come out
2026-06-20 12:11:06
5
Lillie :
I really see drugstore beauty + haircare changing the game soon😳😍
2026-06-17 20:43:43
273
makayla :
and elf is cruelty free
2026-06-21 23:06:50
25
Allie :
Is the never thirsty maybe amika hydrorush?
2026-06-20 02:12:25
5
joli 🤍 :
Annnnnd ELF IS VEGANNNN 💗💗
2026-06-25 15:18:59
5
SheyanneN_ :
Elf just showing us that these other brands don’t need to be charging us what they’re charging us
2026-06-18 22:51:17
86
kttnklb :
Elf just showing yall you paying for a name
2026-06-22 19:48:16
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