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Friday 19 June 2026 04:50:00 GMT
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A lot of people are talking about this photo of two of the greatest football players in the history - Lionel Messi and Cristiano Ronaldo - and they are playing chess! It has over 26.5 million likes on Ronaldo's Instagram page and 21.2 million likes on Messi's Instagram Page. This is currently the 6th most popular photo in the history of Instagram and is very likely to become the most popular. Not to forget the Twitter accounts which have thousands of Retweets. There are so many articles being written about this photo. What makes it so special? Well, firstly Messi and Ronaldo have always done work for competing brands. While Messi promoted Adidas, Ronaldo promoted Nike. While Messi drank Pepsi, Ronaldo drank Coca Cola. This was the first time ever that the duo came together for one brand - Louis Vuitton. That's what makes this picture unique.  Louis Vuitton has pulled a genius marketing trick before the World Cup 2022 that is scheduled to begin shortly in Qatar. This might well be the last world cup of both these players - Messi for Argentina and Ronaldo for Portugal. Tweeting this picture Louis Vuitton wrote,
A lot of people are talking about this photo of two of the greatest football players in the history - Lionel Messi and Cristiano Ronaldo - and they are playing chess! It has over 26.5 million likes on Ronaldo's Instagram page and 21.2 million likes on Messi's Instagram Page. This is currently the 6th most popular photo in the history of Instagram and is very likely to become the most popular. Not to forget the Twitter accounts which have thousands of Retweets. There are so many articles being written about this photo. What makes it so special? Well, firstly Messi and Ronaldo have always done work for competing brands. While Messi promoted Adidas, Ronaldo promoted Nike. While Messi drank Pepsi, Ronaldo drank Coca Cola. This was the first time ever that the duo came together for one brand - Louis Vuitton. That's what makes this picture unique. Louis Vuitton has pulled a genius marketing trick before the World Cup 2022 that is scheduled to begin shortly in Qatar. This might well be the last world cup of both these players - Messi for Argentina and Ronaldo for Portugal. Tweeting this picture Louis Vuitton wrote, "Victory is a State of Mind. Cristiano and Messi captured by Annie Leibovitz for Louis Vuitton. In addition to a long tradition of crafting trunks for the world’s most coveted sporting trophies, the Maison celebrates two of the most talented football players today." The trunk on which Messi and Ronaldo are playing chess is the same trunk that was used to unveil the World Cup Football 2018 trophy. Why was chess used in this photo? All the chess fans who looked at the position carefully got to know that it is a position between Carlsen (white) and Nakamura (black) from the Norway Chess 2017. Both Carlsen and Nakamura are two of the finest players in the world. And this game of theirs ended in a draw after quite some interesting moments of attack and defence. The photo portrays very aptly that although Messi and Ronaldo are rivals, sitting opposite each other and playing chess, their strength is similar as the game ends in a draw. Magnus Carlsen seeing the picture tweeted: "Second greatest rivalry of our time mimicking the greatest." Nakamura said, "I was wondering why this chess position looked familiar!" What are your thoughts about this picture? Do you any more information that you could share? #chess #chessbaseindia #messi #ronaldo #louisvuitton

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