@whatwouldweknow: Levi's were not an official World Cup sponsor, which means their logo at the stadium had to be covered up. Pretty normal. Except whoever covered it used a sheet so tight that it kept the exact outline of the Levi's logo, so the brand was still instantly recognisable even underneath the cover. Rather than let that sit, Levi's changed their social media profile pictures to match the exact shape of their covered up logo. That is it. That is the whole move. We discussed this and more this week on the podcast If none of this makes sense, well, what would we know? there are too many things to cover such as... Storage meltdowns and puppy pee, the Possession World Cup, Kim Kardashian's towel and Martin Brundle snub, the HiSmile apology burial, Levi's stealth sheet, the Knicks marketing masterclass, Jordyn Woods' bag, Jalen Brunson, the Nike ad, Levi cinch jeans, Round Swamp chicken salad, and Work Wife Wisdom.
What Would We Know
Region: AU
Friday 19 June 2026 04:40:00 GMT
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except 99% of people didn’t care
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