@markizmarketing: You didn't choose to drink OJ at breakfast—a company with too many oranges chose for you. Sunkist hired ad man Albert Lasker, who changed one word: "Eat an orange" became "Drink an Orange," then gave away cheap 10¢ juicers. You eat one orange, but drink three. That's a Reframe: change the meaning, not the facts. Trigger #59 in my book Triggered. Want all 67? Waitlist in bio. 🍊 #marketingpsychology #copywriting #consumerbehavior #Triggered

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Friday 19 June 2026 11:11:02 GMT